John
W. Elling, Ph.D., MBA
Dr.
Elling co-founded BioReason in January 1998. BioReason is a midsize
biotech informatics company, located in Santa Fe, New Mexico,
developing data mining technology for high throughput screening
data interpretation. Dr. Elling served as President and COO of
BioReason from the formation and became Executive Vice President
of Business Development and Technology Discovery in 1999. Since
its inception, BioReason has grown to 30+ employees and is successfully
marketing its data mining and computational intelligence technology.
At BioReason, Dr. Elling played an early principal role in securing
corporate funding as well as a principal role in the sales and
marketing effort, presenting BioReason's technology and evaluating
potential customers' needs. Dr. Elling moved into a consulting
role at BioReason in order to pursue the Cytoprint startup. In
addition to his business startup experience with BioReason, Dr.
Elling contributes to Cytoprint one of the core patent applications
that describe the Cytoprint technical and business methods.